App Store & Google Play growth · Attribution engineering
We grow apps that already have something to lose.
Goloporim is a US consultancy for enterprise app advertisers. We run App Store and Google Play user acquisition, and we build the attribution underneath it — because at eight figures of annual spend the expensive problem is almost never the bid. It is that nobody in the room agrees on which number is true.
- Both stores, properly
- The App Store and Google Play are different products with different indexes, different test limits and different attribution. We treat them that way.
- Measurement first
- We will not optimise toward a conversion value schema we have not read. The audit comes before the media plan.
- Your accounts, your data
- Ad accounts, MMP contract and raw data stay in your name. If we stop working together you lose a vendor, not your history.
The measurement stack we work in
- 01Demand sources
Apple Ads · Google App campaigns · Meta · TikTok · Unity · AppLovin
- 02Click & impression layer
Tracking links, deep links, deferred deep links, SKAN / AdAttributionKit signatures
- 03Device & store signals
SDK sessions · Play Install Referrer · SKAN postbacks · Apple Ads attribution API
- 04MMP
Attribution logic, conversion-value schema, fraud rules, cost and ad-revenue ingestion
- 05Warehouse & reporting
Raw-data exports, cohorted LTV, blended and incremental views, the number you act on
Every layer loses or distorts something. Most reporting disagreements are a layer-04 configuration question wearing a layer-01 costume.
Capabilities
Six things, done to depth, for companies that already spend seriously.
Each of these is a service line with its own scope document, its own deliverables and its own reason to exist. We would rather do six well than list twenty.
User acquisition
Apple Ads, Google App campaigns, Meta, TikTok and the SDK networks, run as one portfolio against one definition of a paying user.
02App Store & Play growth
Metadata, keyword sets, Custom Product Pages, Play custom store listings, and store-side experiments that have enough traffic to conclude.
03Attribution engineering
MMP implementation, migration and audit. Conversion-value schemas, server-to-server events, deep links, fraud rules, raw-data exports.
04Creative production & testing
Concepts, iteration and a test calendar built so results are readable rather than a pile of assets nobody can compare.
05Incrementality & LTV
Geo holdouts, cohorted payback, retention curves, and a blended view that reconciles with finance instead of arguing with it.
06Fraud & traffic validation
Click-to-install distributions, click injection and spam rules, SDK-spoofing checks, and a rejection policy your networks accept.
Why measurement first
On iOS you are not buying installs any more. You are buying a six-bit number, sent late.
SKAdNetwork 4 returns up to three postbacks per attributed install, across day 0–2, day 3–7 and day 8–35, each delayed by a randomised window. Only the first can carry a fine conversion value — six bits, sixty-four states — and only if the install clears crowd anonymity tier 2.
Which means the schema encoding those sixty-four states is the single most consequential thing in your iOS account. Get it wrong and every bid, every creative call and every channel comparison for the next quarter is made on a signal that cannot answer the question being asked of it.
Most of the accounts we are asked to look at have a schema someone set up once, in a hurry, from a vendor template — usually encoding revenue bands nobody optimises to while the event that actually predicts retention is not in the schema at all.
fine CV + coarse CV
coarse CV
coarse CV
Platforms
Where the work happens.
We operate inside your accounts and your contracts. These are the platforms we implement, run and audit — not partners, resellers or affiliations.
Demand sources
- Apple Ads
- Google App campaigns
- Meta
- TikTok
- Unity Ads
- AppLovin
- Snap
- Moloco
- Liftoff
Mobile measurement partners
- AppsFlyer
- Adjust
- Branch
- Singular
- Kochava
- Tenjin
- Airbridge
Plus the store-side and device-side signals that sit under them: SKAdNetwork and AdAttributionKit on iOS, the Google Play Install Referrer on Android, Apple Ads attribution, App Store Connect and Play Console analytics.
Approach
The first ninety days, in the order we actually do them.
Nothing in this sequence is a discovery workshop. Every phase ends in a document or a configuration change you can check.
- Weeks 1–2
Access & inventory
Accounts, SDK versions, event taxonomy, link structures, what the MMP is currently crediting.
- Weeks 3–4
Audit findings
A written document: what is misconfigured, what it costs, what we would change and in what order.
- Weeks 5–8
Fix the measurement
Events, schemas, postbacks, fraud rules and exports — before a single bid is touched.
- Weeks 9–12
Scale deliberately
Channel and creative tests sized so they can actually reach a conclusion, against the fixed baseline.
Plainly
What you will not find on this website.
Most agency sites in this category carry a logo wall, a revenue figure and a page of five-star reviews. We would rather tell you why ours does not.
No client names, no case-study numbers
Our contracts do not permit publishing client names or performance figures, and we are not going to anonymise a chart into something unverifiable. We will walk through methodology in detail on a call, under NDA if you want one.
No partner badges
We are not a certified or accredited partner of any ad network or MMP, and we do not display badges implying otherwise. We are an independent consultancy that works inside those platforms.
No guarantees, no scarcity
No “X% lift or you do not pay”, no “only taking on N clients this month”. Media outcomes depend on your product, your price and your market, and a guarantee priced into a retainer is just a retainer with theatre on top.
No public rate card
Engagements are scoped and quoted per account, because a fixed-scope audit of one app and a retained programme across six markets are not the same purchase. Tell us the shape of it and you get a number in writing.